Casting Director / 2nd AD Crowd
We’re proud to say Pia leads our Casting team and has developed our casting services into a new level since joining the gang in 2019. Currently Pia is titled as Head of Casting and develops our casting services as well as works on client productions.
Pia has her background in production services. She worked in Spain for years and as a freelance production worker for all together hundreds of productions, including both stills and video. In her work she eg. arranged locations, supervised PA’s, organised resources and worked with budgets and schedules. Besides this she also has experience as a wardrobe stylist. The understanding and knowhow she’s gathered of these duties has made her a strong, hands-on worker with skills to manage performers and their casting process extremely well. If there’s a face for exclusive background actors casting, it’s definitely Pia’s. She takes everything into account, from the shooting locations to costumes and make up department, lunch arrangements and continuity. Besides the creative vision and her organising skills she’s familiar with managing contracts, informing payroll and even has recently widen her capabilities into coding and data management (that’s why our database keeps evolving too!)
Pia speaks for fairness and pays lots of effort on making sure all performers, cast and crowd can feel welcome, safe and equally treated on all her productions. Her social skills are out of this world – ’til this day we’ve not met anyone who’s disliked working with her. Most of our newcomers are craving to be assisting her on any productions to learn and absorb her energy. Pia is a natural on supervising and helping others – she’s lectured about casting and crowd management in BBG AD Bootcamp 2022 and 2023 and acted as a mentor during BBG Junior Program in 2019.
Pia’s daily job consists of BBG Casting platform development and maintenance, consulting productions on their casting needs, mentoring up and coming Casting Directors and casting work itself. Besides casting Pia loves to jump on set when possible to work as the Crowd AD managing performers and creating atmospheres bringing stories to life.
Education details
BA in Culture & Arts / Human University of Applied Sciences / Graduated 2020
Highway 2 Code Study Program: Computer Programming (General) / Centria University of Applied Sciences
Pia has also attended BBG AD Bootcamp lectures of script breakdowns, scheduling and call sheets in 2022.
Hire Pia for positions such as
Selected works
Feature Films
AS A 3RD ASSISTANT DIRECTOR (CROWD / TALENT MANAGEMENT):
Kiljuset! / TACK Films / 2021 – dir. Reetta Huhtanen – also extras and minor roles casting
AS AN BACKGROUND ACTORS / MINOR ROLES CASTING DIRECTOR:
Never Alone / MRP Matila Röhr Productions / 2024 – dir. Klaus Härö
Raptures / Rabbit Films, Iris Film / 2024 – dir. Jon Blåhed
Amidst a Snowstorm of Love / Inland Film Company / 2023 – dir. TBA – credited as Casting Director / Helsinki
The Good Driver / Making Movies / 2021 – dir. Tonislav Hristov – background casting, Helsinki Unit
Napapiirin Sankarit 4 / Yellow Film & TV / 2021 – dir. Juha Wuolijoki – background casting, Helsinki Unit
Sisu / Freezing Point / 2021 – dir. Jalmari Helander – background casting, Helsinki Unit
TV Series
AS A 2ND / 3RD ASSISTANT DIRECTOR (CROWD / TALENT MANAGEMENT):
TBA / Yellow Film & TV / 2024 – dir. TBA – currently filming
Etsijät S1 / TACK Films / 2023 – dir. Teppo Airaksinen
Constellation S1 / Turbine Studios / 2023 – dir. Michelle McLauren, Oliver Hirschbiegel, Joseph Cedar – also background, stand ins and body doubles casting, Helsinki Unit
Poromafia S1 / Kaiho Republic / 2022 – dir. Mika Kurvinen – also extras and minor roles casting
Swang S2 / Kaiho Republic / 2022 – dir. Aino Suni – adult extras casting
Eroja ja sovintoja S1 / Making Movies / 2021 – dir. Ulla Heikkiä, Jan Forsström – also extras and minor roles casting
Pala sydämestä S1 / YLE / 2020 – dir. Hanna Maylett – additional
Luuserit S1 / Komeetta / 2019 – dir. Anna Paavilainen – additional
AS A SUPERVISING EXTRAS CASTING DIRECTOR:
Helsinki Syndrome S2 / Fisher King / 2024 – dir. Juuso Syrjä, Marko Mäkilaakso
Short Films
AS A 3RD ASSISTANT DIRECTOR (CROWD / TALENT MANAGEMENT & EXTRAS CASTING):
Anna / Silva Mysterium / TBA – dir. Wille Hyvönen
AS AN EXTRAS CASTING CONSULTANT:
White Trash / Tack Films / TBA – dir. Teppo Airaksinen
Commercials
AS A CASTING DIRECTOR:
Ratiopharm / N2 Creative Studio / 2023 – dir. Petrus Koskinen
OnePlus / Kameron Oy / 2023 – dir. Lauri Tamminen
Ruutu / Harju Group / 2023 – dir. Petteri Summanen
Atria / Lucy Loves Stories / 2022 – dir. Johannes Salonen
Satakunnan Kansa / Harju Group / 2022 – dir. Tuukka Harala
Kesko / Lucy Loves Stories / 2022 – dir. Rauno Tiukkanen
Pirkka / Otto Tuotanto / 2021 – dir. Markus Virpiö – also credited as a talent coordinator on set
Jumbo / Nordea / N2 Creative Studio / 2021 – dir. Ragnar Jansson
St1 / Otto Tuotanto / 2021 – dir. Markus Virpiö
HSL / Long Story Short / 2020 – dir. Simo Liukka
Veikkaus / Otto Tuotanto / 2020 – dir. Pekka Hara, 2nd unit Iiris Heikka – excluding Oulu area
Maaseudun Tulevaisuus / Mjölk / 2019 – dir. Klaus Härö
AS A 2ND / 3RD ASSISTANT DIRECTOR (CROWD / TALENT MANAGEMENT):
HSL / Veli Studio / 2021 – dir. Karim Saheb
Sanoma B2B commercial / Otto Tuotanto / 2020 – dir. Joonas Kirjavainen, Tommi Laiho
Verkkokauppa / Otto Tuotanto / 2020 – dir. Pete Veijalainen
Telia B2B commercial / TBWA / 2019 – dir. Iiro Hokkanen
Atria / Otto Tuotanto / 2019 – dir. Markus Virpiö
S-Ryhmä / Otto Tuotanto / 2019 – dir. Anssi Määttä