Pia Nurmi

Casting Director / 3rd Assistant Director

We’re proud to say Pia leads our Casting team and has developed our casting services into a new level since joining the gang in 2019.

Pia’s has her background in production services. She worked in Spain for years and as a freelance production worker for all together hundreds of productions, including both stills and video. In her work she eg. arranged locations, supervised PA’s, organised resources and worked with budgets and schedules. Besides this she also has experience as a wardrobe stylist. The understanding and knowhow she’s gathered of these duties has made her a strong, hands-on worker with skills to manage extras and their casting process extremely well. If there’s a face for exclusive extras casting, it’s definitely Pia’s. She takes everything into account, from the shooting locations to costumes and make up department, lunch arrangements and continuity. Besides the creative vision and her organising skills she’s familiar with managing contracts, informing payroll and even has recently widen her capabilities into coding and data management (that’s why our database keeps evolving too!)

Pia speaks for fairness and pays lots of effort on making sure all performers, cast and extras can feel welcome, safe and equally treated on all her productions. Her social skills are out of this world – ’til this day we’ve not met anyone who’s disliked working with her. Most of our newcomers are craving to be assisting her on any productions to learn and absorb her energy. Pia is a natural on supervising and helping others – she’s lectured about casting and extras management in BBG AD Bootcamp 2022 and acted as a mentor during BBG Junior Program in 2019.

Pia is especially interested in drama productions. She focuses on casting for fiction films and TV series. When having free slots on her calendar she also works on commercials. Besides casting Pia has done lots of cast and extras coordinating on set – with titles of 2nd or 3rd AD or Cast Coordinator.


Extras breakdowns
Extras budgets
Cast & extras management

Certificates / Softwares

Driver’s License A
Driver’s License B
Hygiene passport


Finnish (native)
English (full professional proficiency)
Spanish (full professional proficiency)
Swedish (limited working proficiency)

Education details

BA in Culture & Arts / Human University of Applied Sciences / Graduated 2020
Highway 2 Code Study Program: Computer Programming (General) / Centria University of Applied Sciences

Pia has also attended BBG AD Bootcamp lectures of script breakdowns, scheduling and call sheets in 2022.

Hire Pia for positions such as

Selected works

Feature Films


Kiljuset! / TACK Films / 2021 – dir. Reetta Huhtanen – also extras and minor roles casting


Amidst a Snowstorm of Love / Inland Film Company / 2023 – dir. TBA – currently filming, credited as Casting Director / Helsinki
The Good Driver
/ Making Movies / 2021 – dir. Tonislav Hristov – background casting, Helsinki Unit
Napapiirin Sankarit 4 / Yellow Film & TV / 2021 – dir. Juha Wuolijoki – background casting, Helsinki Unit
Sisu / Freezing Point / 2021 – dir. Jalmari Helander – background casting, Helsinki Unit

TV Series


YOLO / TACK Films / 2023 – dir. Teppo Airaksinen
TBA / Film Service Finland / 2022 – dir. TBA – also background, stand ins and body doubles casting, Helsinki Unit
Poromafia / Kaiho Republic / 2022 – dir. Mika Kurvinen – also extras and minor roles casting
Swang S2 / Kaiho Republic / 2022 – dir. Aino Suni – adult extras casting
Kaikkea Hyvää / Making Movies / 2021 – dir. Ulla Heikkiä, Jan Forsström – also extras and minor roles casting
Pala sydämestä / YLE / 2020 – dir. Hanna Maylett – additional
Luuserit S1 / Komeetta / 2019 – dir. Anna Paavilainen – additional



Maaseudun Tulevaisuus / Mjölk / 2019 – dir. Klaus Härö
Tupla + pudding / Hasan Partners / 2019 – dir. Aleksi Koskinen
S-Ryhmä / Otto Production / 2019 – dir. Anssi Määttä
Pelastusarmeija / Otto Production / 2019 – dir. Markus Virpiö
Atria / Otto Tuotanto / 2019 – dir. Markus Virpiö
Digita / Otto Production / 2020 – dir. Olli Rönkä
Terveystalo / TBWA Screen / 2020 – dir. Iiro Hokkanen
Verkkokauppa / Otto Production / 2020 – dir. Pete Veijalainen
Veikkaus / Otto Production / 2020 – dir. Pekka Hara, 2nd unit Iiris Heikka – excluding Oulu area
Metsien Suomi / Otto Production / 2020 – dir. Markus Virpiö
Discovery, Dplay Sport / Long Story Short / 2020 – dir. Pete Veijalainen
Skyr / Long Story Short / 2020 – dir. Petteri Summanen
HSL / Long Story Short / 2020 – dir. Simo Lukka
Verkkokauppa / Otto Production / 2020 – look-a-like casting and stills
St1 / Otto production / 2021 – dir. Markus Virpiö
Jumbo / Nordea / N2 Creative Studio / 2021 – dir. Ragnar Jansson
Pirkka / Otto Production / 2021 – dir. Markus Virpiö – also credited as a talent coordinator on set


S-Ryhmä / Otto Tuotanto / 2019 – dir. Anssi Määttä
Atria / Otto Tuotanto / 2019 – dir. Markus Virpiö
Telia B2B commercial / TBWA / 2019 – dir. Iiro Hokkanen
Verkkokauppa / Otto Tuotanto / 2020 – dir. Pete Veijalainen
Sanoma B2B commercial / Otto Tuotanto / 2020 – dir. Joonas Kirjavainen, Tommi Laiho

Pia on other platforms: